Resources · jump straight to one EVERYTHING HERE IS FREE
Resources
Take the tools. Decide later.
Nine free tools, no signup, no email wall — plus everything we’ve written about how search and AI retrieval actually work. If this page is all you ever take from us, that’s a fine outcome.
Free tools · no signup
Nine of them.
SEO & strategy
Schema markup generator Valid JSON-LD without hand-writing it. SEO & strategy
Programmatic SEO ROI Traffic and revenue from a page set, before you build it. SEO & strategy
Text format converter Markdown, HTML, MDX and plain text, back and forth. Business
ROAS calculator Return on ad spend, before you commit the budget. Business
CLV calculator What a customer is worth over time. Business
Break-even calculator The point where revenue covers costs. Business
Profit margin calculator Margins, without the spreadsheet. Business
Pricing strategy calculator Test price points against your costs. Business
Inventory turnover How fast stock actually moves. Start-here guides
20 minutes each, give or take. Pick your situation. We’ll pick the reading.
“Is AI even mentioning us?”
“We publish a lot. Why isn’t it working?”
“Should we build pages at scale?”
Writing
All posts → How this actually works.
Featured · AI integration How internal linking drives AI search traffic: the 2026 guide Read → AI integration What is context, and how should enterprise brands use it? Context as a full understanding of a buyer’s needs, behaviour and engagement — and how enterprise brands can use it. AI integration Diving into AI prompting: a technical guide for brand-specific results How to write prompts that keep AI output on-brand, accurate and specific to your business.