AUTHORITY THAT COMPOUNDS
Content SEO
Publishing more is not a strategy. Sites that win a category own a subject completely — every meaningful question answered, properly linked, kept current — rather than scattering posts across whatever had search volume that quarter.
That depth is also what makes a brand quotable. Assistants reach for sources that demonstrably cover a subject, not sites with one thin post about it.
The work
What this actually involves.
Topical mapping
We map the full subject area your buyers move through, cluster it by intent, and sequence it so early work makes later work easier rather than competing with it.
Gap and cannibalisation analysis
What is missing, what is thin, and where several of your own pages are splitting the same intent between them. Consolidation is frequently a bigger win than net-new publishing.
Briefs with a point of view
Briefs that specify the argument, the evidence, the entities to reference and the questions to answer directly — not a word count and a keyword to hit a density target with.
Production or partnership
We write, or we brief and edit while your team writes. Subject-matter depth usually sits with you; the structure, the search reasoning and the editorial standard sit with us.
Refresh cycles
Existing pages decay. Scheduled refreshes on the pages that earn the most, because updating a page that already has authority almost always beats publishing another one.
What you get
Deliverables
Scoped per engagement. This is the standard set — the specifics get agreed against what your baseline turns up.
- Topical map covering the full subject area with intent clustering
- Content gap and cannibalisation analysis
- Prioritised publishing and consolidation calendar
- Briefs specifying argument, evidence, entities and questions to answer
- Drafting or editorial review, depending on the engagement
- Refresh schedule for existing high-value pages
Questions
Content SEO FAQ
01Do you use AI to write the content?
We use it where it helps — research synthesis, outlining, first-pass structure. We do not ship generated drafts as finished work. Content with nothing original in it does not earn links, does not get cited, and does not convince anyone to buy.
02How much do we need to publish?
Fewer, better pages beats volume in almost every case we see. Cadence depends on how contested your category is and how much of the map you already cover — we set it against your topical map rather than a generic number.
03Can you work with our existing writers?
Yes, and it is often the better setup. Your team has the product and customer knowledge. We supply the topical strategy, the briefs and the editorial standard, and review before publication.
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