CRAWL. RENDER. INDEX. RETRIEVE.
Technical SEO
Content strategy is irrelevant if pages cannot be crawled, render empty, or resolve at four different URLs. Technical problems are also the cheapest wins available on most sites, because the content already exists — something is just preventing it from counting.
This is also where GEO quietly lives or dies. Assistant crawlers are less patient than Googlebot with heavy client-side rendering, and a page that needs JavaScript to show its content is a page that may never be retrieved.
The work
What this actually involves.
Crawl and index audit
Full crawl against log files and Search Console: what gets crawled, what gets indexed, what is being spent on pages that will never earn anything, and where crawl budget is leaking.
Rendering and performance
What a crawler actually receives versus what a browser shows. Core Web Vitals, JavaScript dependency, and whether your content survives without client-side execution.
Architecture and internal linking
Site structure, URL patterns, canonical logic, pagination and faceted navigation — so authority flows to the pages that matter instead of dissipating across near-duplicates.
Structured data
Schema implemented so it validates, matches the visible page, and resolves your entity unambiguously — which matters more for retrieval than it ever did for rich snippets.
Implementation support
Specs written for developers, with priority and rationale attached. We work in your ticketing system and review the work before it ships, rather than emailing a PDF and hoping.
What you get
Deliverables
Scoped per engagement. This is the standard set — the specifics get agreed against what your baseline turns up.
- Prioritised technical audit with severity and estimated effort
- Log file and crawl budget analysis
- Rendering and Core Web Vitals report
- Internal linking and site architecture recommendations
- Structured data specification and validation
- Developer-ready tickets, plus review of implementations before release
Questions
Technical SEO FAQ
01We just had an audit. Why another?
Most audits are a list of everything a crawler flagged, sorted by nothing in particular. Ours is ordered by what will actually move revenue on your site, with the effort cost attached — and we stay involved through implementation, which is the step where most audits die.
02Do you implement or just recommend?
Both are available. We write developer-ready specs by default and review the work before it ships. On some stacks we can implement directly — that depends on your setup and access.
03Does technical SEO matter for AI visibility?
More than most people expect. If a retrieval crawler cannot get clean HTML from your page, nothing on it can be cited. Client-side rendering, blocked resources and slow responses cost you AI visibility before content quality is ever a factor.
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