Case studies
Revenue, not screenshots.
Every story starts the same way: a baseline, a short list of what to fix first, and a number we agreed to move. Here’s what moved.
no stock photos of handshakes were used.45%conversion from ChatGPT traffic — Borderly
$40K/mohigh-ticket bookings from day one — United Travels
40Kpeak monthly visits, all LLM-optimised content — Fluency
Filter by goal
borderly Case study
New domain · GEO + SEO 0 → 10K+ From zero to 10,000+ monthly visitors in six months — with zero backlinks. A brand-new domain built into a channel assistants recommend, without buying a single link. ChatGPT traffic converts at 45%.
Read the story → United Travels Case study
Travel · Local SEO + topical authority 2× Traffic doubled in a single month — with daily visits from ChatGPT, Copilot and Perplexity. Local SEO and topical authority cluster blogs, aimed at travellers ready to book $4,000 trips.
Read the story → fluency Case study
Content · LLM-optimised content 40K Peak monthly traffic driven entirely through LLM-optimised content. Content written to be quoted by assistants — and ranked by Google along the way.
Read the story → DeHeng NY Case study
Legal · Web Design & Build Live A new, search-ready website for a Manhattan law firm. Designed, built and launched dehengny.com — with technical SEO in the foundations.
Read the story → What the wins have in common
Different industries. Same three moves.
None of these started with “publish more.” Each started by finding the questions buyers were already asking — and making sure the answer was them.
01 Start from buying questions Not keywords — the actual questions buyers type into an assistant before they shortlist.
02 Fix the quotable first A few pages, restructured to be lifted into answers, beat a hundred new posts.
03 Measure what pays Bookings, conversions, pipeline. Traffic is a means, not the scoreboard.
Your story starts with a baseline.
30 minutes. We’ll show you where you stand today — the “before” of your case study.
Get your baseline →