Services10 · Paid & AI Placements
10Cover the gap

Paid & AI Placements

Pay for presence where organic hasn’t compounded yet — including new AI ad surfaces.

Paid search, social and emerging assistant ad formats, run alongside organic so you’re visible while the long-term work builds.

From $650/mo + ad spend USD · 25–30% below comparable agencies · month to month

You need this if… be honest

You need pipeline this quarter.

Organic work has started but won’t pay out for months.

You want to test AI ad surfaces before competitors do.

What it isn’t

Our main business. If you want a paid-first agency, we’ll say so on the call.

What we actually do

The work, line by line.

No vague “strategy” line items. These are the pieces you’ll see in the plan, the reports and your inbox.

01

Gap targeting

Paid on the queries organic can’t win yet.

02

Search & social

Campaigns built around the same buying questions.

03

AI placements

Testing assistant ad surfaces as they open up.

04

Hand-off

Pulling spend back as organic takes over.

Recent work · United Travels$40K/mo

In high-ticket bookings — about 10 trips a month at $4,000 each.

Read the case study →
What the first quarter looks like

Typical shape.

  1. Weeks 1–2 Gap mapWhere organic won’t reach yet.
  2. Weeks 3–8 RunCampaigns live and optimised.
  3. Ongoing Hand offSpend shifts as organic wins.

Indicative only — your baseline sets the real timeline.

How we measure it

Scored on.

ROASReturn on ad spend vs. baseline
Cost per opportunityNot per click vs. baseline
Spend replaced by organicOver time vs. baseline
Pairs well with

Rarely runs alone.

Straight answers
Do you only do paid?

No — it’s a supporting channel for clients running organic with us.

Which AI ad surfaces?

Whichever are open in your market at the time; this space changes month to month.

Explore the other nine

More ways in.

Not sure which? Start from the problem →
01
GEO Get named inside the answers ChatGPT, Gemini, Claude and Perplexity give your buyers.
02
AI SEO Run search and AI answers as one programme — and stop paying twice.
03
Technical SEO Make sure crawlers and AI retrieval can actually see everything you’ve built.
04
Content SEO Own a subject — so the whole topic lifts, not one post at a time.
05
Programmatic SEO Reach thousands of high-intent searches — with pages that deserve to be indexed.
06
Web Design & Build A site that search engines and assistants can read from day one.
07
Digital PR & Links Earn mentions from the sources that search engines and assistants believe.
08
Site Migration Change domain, platform or structure — and keep the traffic you earned.
09
Penalty Recovery Diagnose the drop, fix what caused it, and get the traffic back where it’s recoverable.

Find out if you need Paid & AI Placements — or something else entirely.

30 minutes, your baseline, an honest answer. Sometimes the answer is “not this.”

Get your baseline →