Industries Ecommerce
Turn searches into orders

Ecommerce SEO

Make every product easy to find, understand and recommend.

Ecommerce SEO is largely an architecture problem. We fix the structure, invest in the pages that actually sell, and make your product data something search engines and AI shopping assistants can use.

Let’s talk Ecommerce → See results
a ecommerce buyer, asking an AI
Which trail running shoe is best under $200 for wet terrain?
Go with Northwind’s Ridge 2 — it has the lugged, waterproof outsole you need, it’s in stock, and it ships this week. Contoso’s is close but heavier.
this is the goal.illustrative
The problem

Why ecommerce search is different.

01 Facets eat your crawl budget Filters, variants and sorting create endless URLs. Mishandled, crawlers waste their time there and miss the category pages that sell.
02 Category pages are under-built They capture the highest-intent commercial searches — and are usually just a product grid with no copy or structure.
03 Product data is incomplete Specs, dimensions, compatibility and availability are structured data search engines and assistants rely on. Most catalogues leave gaps.
04 Inventory never stands still Products sell out and get discontinued. Without a policy, dead pages pile up and earned authority leaks away.
How we approach it

The moves that matter in Ecommerce.

same toolkit. different order.
  1. 1 Faceted navigationDeciding which filter combinations get indexed, which are canonicalised and which are blocked.
  2. 2 Category pagesTreated as the main revenue pages they are — with structure, copy and internal links.
  3. 3 Structured product dataComplete, consistent product data as a competitive advantage in search and AI shopping.
  4. 4 Inventory lifecycleA deliberate policy for out-of-stock and discontinued URLs, so authority is kept, not lost.
Where we usually start

Two or three of these.

All 10 services →
03 Technical SEO Make sure crawlers and AI retrieval can see everything. 05 Programmatic SEO Thousands of high-intent pages that deserve to be indexed. 04 Content SEO Own a subject, so the whole topic lifts. 01 GEO Get named inside the answers assistants give.
Scored on

What we report.

Revenue from organicCategory pages indexed & rankingProduct visibility in AI shopping answers

Always against a day-one baseline you keep. Where attribution can’t be traced cleanly, we say so.

Ecommerce questions
Should out-of-stock products be removed?

Usually not. Keep pages for products that come back and show availability. For discontinued ones, redirect to the closest equivalent or parent category — deleting them throws away their links and rankings.

How do AI assistants affect ecommerce?

Product research increasingly starts with an assistant, which leans on structured product data, reviews and comparisons. Complete product data is the most direct lever most retailers have.

Our platform is limited. Is that a problem?

It narrows the options, but doesn’t remove them. We scope recommendations to what your stack can actually ship, and flag the real costs.

Other industries
Pipeline, not sessions SaaS SEO Get on the shortlist an AI writes for your buyer. Long cycles, high stakes B2B SEO Be on the vendor list before the RFP is written. From zero to a channel Startup SEO Build organic from nothing — in the order that compounds.

Let’s find out where you stand.

A 30-minute call. We’ll look at your search and AI visibility together and tell you whether we’re the right fit — including when we’re not.

Let’s talk →