AUTHORITY THE MODELS TRUST
Digital PR & Links
Links still move rankings. What has changed is that the same third-party sources now decide something else too: whether an assistant has enough independent corroboration to name your brand in an answer.
That makes placement quality matter more than placement count. A mention in a publication or community that assistants actually draw on is worth more than a hundred directory listings — and directory listings were never worth much.
The work
What this actually involves.
Source mapping
We identify the publications, roundups, review sites and communities that already inform answers and rankings in your category — then work backwards from those, rather than from a generic outreach list.
Angle development
Stories, data and commentary a journalist would actually run. Original data from your own product is usually the strongest asset available and the most under-used.
Outreach and placement
Targeted pitching to the specific writers who cover your subject, tracked to placement. No mass sends, no link exchanges, no paid placements dressed up as editorial.
Comparison and roundup presence
A large share of AI recommendations trace back to third-party comparison content. We work to get you accurately represented in the roundups that carry weight in your category.
Profile consistency
Your description, category and key facts kept consistent across every third-party surface, so the corroboration signal is coherent rather than contradictory.
What you get
Deliverables
Scoped per engagement. This is the standard set — the specifics get agreed against what your baseline turns up.
- Source map of the publications and communities that inform your category
- Story and data angle development
- Targeted outreach tracked through to placement
- Comparison and roundup inclusion campaigns
- Third-party profile consistency audit and cleanup
- Placement reporting with authority and relevance context
Questions
Digital PR & Links FAQ
01Do you buy links?
No. Paid links violate search engine guidelines, and they tend to sit on sites with no real audience — which means they do nothing for AI corroboration either. Everything we place is earned.
02How many links will we get per month?
We do not sell a monthly link quota, because hitting a number is exactly what pushes agencies toward worthless placements. We agree targets against relevance and authority, and report on what was placed and why it matters.
03How does this help AI visibility?
Assistants corroborate across independent sources before naming a brand. Coverage in publications and roundups those systems draw on is one of the more direct ways to influence whether you get named — and it happens to be the same work that moves rankings.
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