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United Travels

Traffic doubled in a single month — and ChatGPT, Copilot and Perplexity now send visitors every day.

Industry
Travel
Focus
Local SEO + topical authority
Timeline
Traffic doubled in one month
Average booking
$4,000
2× organic traffic, in a single month
Daily visits referred by ChatGPT, Copilot and Perplexity
$40K in monthly bookings — 10 trips at about $4,000 each
01 · Where they started

Travel search is crowded at the top.

Generic travel searches are owned by aggregators and giant publishers. Competing on “cheap flights” or “best destinations” would have meant spending heavily to attract people who were never going to book a $4,000 trip. United Travels needed to be found by the travellers closest to booking — starting in its own market.

02 · What we did

Local signals and topical depth.

  1. 01 Fixed the local foundationLocal SEO first: business profile, location pages and consistent listings, so United Travels showed up for travellers searching in its own market.
  2. 02 Built topical authority clustersCluster blogs around each destination and trip type, every post linked back to a pillar page — so search engines and assistants saw depth, not scattered posts.
  3. 03 Answered late-stage questionsPages built for the questions travellers ask right before they book, written to be quoted by assistants as well as ranked.
  4. 04 Made booking the obvious next stepEvery page was designed to turn a ready reader into an enquiry.
03 · What happened

Double the traffic. Recommended daily.

Organic traffic doubled in a single month once the local foundation and the first clusters went live. United Travels now receives visitors every day from ChatGPT, Copilot and Perplexity — assistants recommending it by name — and books around 10 high-ticket trips a month at roughly $4,000 each.

What we’d tell you

You don’t need the biggest audience in your category. You need to be the answer for the people who are already about to buy — locally first, then everywhere.

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