ONE CHANNEL, NOT TWO
AI SEO
Most teams end up running two disconnected programmes: an SEO retainer chasing rankings, and a panicked side project about ChatGPT. That split wastes work, because the underlying signals have converged.
AI SEO is the combined discipline. The same authority, structure and clarity that earns a top organic position is what makes a page retrievable by an assistant — so we plan, execute and measure both together.
The work
What this actually involves.
Unified strategy
One roadmap covering classic organic search and AI answer surfaces, with each initiative scored on what it moves in both — instead of two teams optimising past each other.
Query and prompt research
Keyword research paired with prompt research. People phrase things differently when they talk to an assistant than when they type into a search box, and the conversational long tail is where intent concentrates.
Content built to rank and be quoted
Pages that satisfy a searcher scanning a result and an extraction pipeline lifting a passage. Those are different jobs, and pages that only do one of them underperform in the other.
Measurement that covers both
Rankings and organic sessions alongside citation share and assistant-referred traffic, reconciled so you can see which investments are actually producing pipeline.
What you get
Deliverables
Scoped per engagement. This is the standard set — the specifics get agreed against what your baseline turns up.
- Combined search and AI visibility audit
- Unified roadmap with initiatives scored across both surfaces
- Keyword and prompt research covering the conversational long tail
- Content briefs written for ranking and extraction
- Reporting that reconciles organic and AI-referred performance
Questions
AI SEO FAQ
01Is AI SEO just SEO with new branding?
Some of it is genuinely the same work — technical health, authority and clear structure have always mattered. What is new is the target and the measurement: optimising for passage extraction, entity disambiguation and corroboration, and tracking citation share as a metric alongside rankings.
02Should we still care about rankings?
Yes. Classic organic still drives most measurable traffic for most businesses, and assistants that use live retrieval frequently ground their answers in high-ranking pages. Ranking well is increasingly a prerequisite for being cited, not a replacement for it.
03Do you work alongside an in-house team?
Often. We can run the whole programme or take the parts your team is not resourced for — usually technical work, prompt research and the AI visibility measurement — while your writers keep producing.
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