Win the AI shortlist.
Own the category.
Your buyers ask ChatGPT, Gemini and Perplexity who to choose — and act on the answer. We get you ranked in Google and named in those answers, and report it in one number: Share of Answer.
| Buyer question | ChatGPT | Gemini | Perplexity | Claude | AI Overviews |
|---|---|---|---|---|---|
| Best CRM for mid-market teams | |||||
| Cheaper alternatives to the market leader | |||||
| Is Northwind worth it? | |||||
| Which CRM integrates with QuickBooks? |
Trusted by marketing leaders at
Google for Startupsaccelerator & cloud creditsconversion rate from ChatGPT traffic
traffic in a single month
peak monthly visits, all LLM-optimised
What are you here to win?
Every engagement starts from a business outcome — never a list of deliverables. Pick yours; we’ll show you the gap on the first call.
Become the brand AI recommends
Get named when buyers ask assistants for the best option in your category — and stay named as the sources harden.
Turn search into pipeline
Stop reporting traffic. Build the pages and authority that bring in trials, demos and high-ticket deals.
Scale across every market
Reach thousands of high-intent queries with programmatic and catalogue pages that earn their place in the index.
Protect what you’ve built
Migrate, replatform or recover from a hit without losing the organic performance it took years to earn.
0 to 10,000+ monthly visitors in six months. Zero backlinks. ChatGPT visitors converting at 45%.
Your pipeline is being decided before the click.
Three things every marketing leader should know this quarter.
The shortlist moved.
Buyers ask an assistant and get one or two names back. There is no page two. If you’re not named, you’re not considered.
The trust moved.
A recommendation from an AI reads as advice, not advertising — and it lands before your brand gets a say in the framing.
The window is closing.
Assistants ground answers in the sources that exist today. Every month those references harden, and displacing a competitor gets more expensive.
Share of voice measured who was heard.
Share of Answer measures who gets chosen.
Your real buying questions
A fixed prompt set built from how your buyers actually ask — not vanity keywords.
Across five assistants
Re-run on a set cadence against a day-one baseline you keep for the life of the engagement.
Down to pipeline
Tied to trials, opportunities and revenue. Where attribution can’t be traced, we say so.
| On the board slide | The old scorecard | The new scorecard |
|---|---|---|
| What we won | A position in a list | The name inside the answer |
| How many can win | Ten on page one | One or two |
| Content has to survive | Being scanned | Being quoted out of context |
| What settles ties | Authority and relevance | Corroboration across independent sources |
| Headline KPI | Rankings and sessions | Share of Answer → pipeline |
An AI names a brand when three things are true.
Miss one and you’re not in the answer. We run all three as one programme — so you don’t pay twice for SEO and GEO.
Retrievable
Crawlers and retrieval pipelines can find, render and parse every page that matters. Without this, nothing else counts.
Quotable
Content with the topical depth and structure to be lifted into an answer intact — at the scale your category demands.
Corroborated
Independent sources the models trust describe you the same way you describe yourself. This is what settles ties.
Cited. Not sanitised.
Getting named is half the job. When an assistant quotes you, it should sound like you — not like every other brand that fed the same template into the same tool.
“Northwind is a leading, innovative, comprehensive solution that empowers businesses to unlock seamless growth.”
Interchangeable. The model has no reason to pick you over the next one.
“Northwind is the one teams pick when onboarding has to work on day one — 300+ teams live in under 24 hours.”
Specific, corroborated, unmistakably yours. That’s what survives being lifted into an answer.
Be the robot. Which one would you quote?
Baseline. Sequence. Ship. Compound.
Nothing gets recommended before the baseline is on the table. Order changes outcomes.
- 01
Baseline
What you rank for, where you’re named, what’s blocking you, and which sources feed your buyers’ answers.
You get: your Share of Answer, day one - 02
Sequence
A prioritised plan with the reasoning attached — including what we’re deliberately not doing yet.
You get: a plan you can defend upward - 03
Ship
Technical fixes through release, content produced, authority run as campaigns. We stay through implementation.
You get: work live, not in a deck - 04
Compound
Results reported against the baseline; the next cycle prioritised from what actually moved.
You get: a number that moves
Plan for two or three quarters. The first two months look quiet — that’s the foundation being poured.
Illustrative shape — not any client’s results.
Revenue, not screenshots.
real numbers. no stock photos of handshakes.Built for leaders who play the long game.
Hire us if (hi, friend)
+Your buyers run a considered evaluation — being recommended changes the deal.
+You want organic owned as a revenue channel, not a traffic chart.
+Someone on your side can make decisions and unblock developers.
+You can commit two or three quarters of intent.
Don’t hire us if (no hard feelings)
–You need traffic this month. That’s a paid problem.
–You want volume publishing with no strategy behind it.
–Rankings are the goal, disconnected from revenue.
–The plan is decided and you want it executed unquestioned.
No lock-in
Month to month. If the work stops paying, you stop paying.
You own everything
Audits, briefs, maps and data leave with you.
No relay layer
You talk directly to the people doing the work.
Same diagnosis. You decide who builds.
SEO starts at $1,500 USD a month — 25–30% below comparable agencies. Every plan is scoped against what your baseline finds; no packages padded to hit a price point.
Foundation
From $1,750The diagnosis and plan, for teams with the capacity to execute themselves.
Scope it on a callConsultancy
From $1,500/moStrategy, briefs and measurement owned by specialists; your developers and writers execute.
Scope it on a callFull Hands-On
From $3,500/moStrategy, technical implementation, content production and authority work — end to end.
Scope it on a callWhat your CFO will ask.
we answer these honestly. weird, we know.Can you guarantee we get named by ChatGPT?
No — and you should walk away from anyone who does. Nobody controls model output. We control whether you’re retrievable, correctly described and corroborated by the sources these systems use, and we report Share of Answer against your baseline so you can see it move.
How fast will we see impact?
It depends on your starting point. Existing authority held back by a technical issue can move quickly; a new domain is a multi-quarter build. You get an honest timeline against your baseline in the first few weeks — including if it’s longer than you can wait.
Is GEO just SEO rebranded?
Partly. The technical foundations are shared, which is why we run them as one programme. What differs is the win: one or two names in an answer versus ten positions in a list. That changes what content and authority you build.
Will this replace our in-house team?
It doesn’t have to. We often own strategy, technical and AI visibility while your team produces content — they have the product knowledge, we have the search reasoning. Or we run the whole programme.
What’s the commitment?
Month to month. We ask for two or three quarters of intent because organic returns are back-loaded — a recommendation, not a clause.
Find out what AI says about you — before your buyers do.
- Ask the AIs about you, live.
- Wince or celebrate.
- Decide if we’re the fix. Or not.
30 minutes. We run your buying questions through the assistants live, show you who gets named, and tell you straight whether we can change it.
Get your baselineP.S. If we’re not the right fit, we’ll say so on the call. Saves us both a quarter.
it’s 30 minutes. you’ve sat through worse meetings.