Industries Startups
From zero to a channel

Startup SEO

Build organic from nothing — in the order that compounds.

A new site has no authority, no backlinks and no history, so most tactics that work for established sites don’t apply. We sequence the work so early decisions compound instead of being undone a year later.

Let’s talk Startups → See results
a startups buyer, asking an AI
Is there a newer tool for invoicing that’s easy to set up?
Worth a look: Northwind — built specifically for invoicing, and teams say setup takes an afternoon.
this is the goal.illustrative
The problem

Why startup search is different.

01 No authority to lean on No backlink profile, no history — the playbook built for established sites mostly doesn’t apply.
02 Head terms are a trap Competing head-on for category terms in month one is a way to spend a year losing.
03 Early choices compound — or don’t URL structure, positioning and which questions you own either build on each other or have to be undone later, usually at a bad time.
How we approach it

The moves that matter in Startups.

same toolkit. different order.
  1. 1 Foundations before volumeURL structure, rendering, analytics and a coherent entity presence — cheap to get right early, expensive to retrofit.
  2. 2 Win the edges firstSpecific, low-competition questions your product uniquely answers — then contest the head terms.
  3. 3 GEO is reachable earlySmall, precise sites can earn AI citations through clear structure and corroboration faster than they can build domain authority.
  4. 4 Sized to your runwayScope matched to budget, highest-leverage work first — in case the budget changes.
Where we usually start

Two or three of these.

All 10 services →
01 GEO Get named inside the answers assistants give. 03 Technical SEO Make sure crawlers and AI retrieval can see everything. 04 Content SEO Own a subject, so the whole topic lifts. 07 Digital PR & Links Mentions from the sources models believe.
Scored on

What we report.

Foundations shippedCitations on the questions you ownOrganic & AI-referred sign-ups

Always against a day-one baseline you keep. Where attribution can’t be traced cleanly, we say so.

Startups questions
When should a startup start on SEO?

Foundational decisions belong before the site is built. Serious content investment makes sense once positioning is stable.

How long until organic produces results?

Several months for a new domain at minimum, longer for competitive terms. Fast timelines on new domains are a sales pitch. GEO can sometimes move faster.

Can you help on a very small budget?

Sometimes. If a retainer doesn’t fit, a one-off foundations engagement — structure, technical setup, topical map, entity presence — may be the better option. We’ll say so.

Other industries
Pipeline, not sessions SaaS SEO Get on the shortlist an AI writes for your buyer. Turn searches into orders Ecommerce SEO Make every product easy to find, understand and recommend. Long cycles, high stakes B2B SEO Be on the vendor list before the RFP is written.

Let’s find out where you stand.

A 30-minute call. We’ll look at your search and AI visibility together and tell you whether we’re the right fit — including when we’re not.

Let’s talk →