A new website for a Manhattan law firm — designed, built and launched by Decipher.
- Industry
- Legal
- Service
- Web Design & Build
- Location
- New York
- Site
- dehengny.com
Built design, development and launch of dehengny.com
Search-ready technical SEO and structured data shipped at launch
01 · Where they started
A site that had to work in two languages of trust.
DeHeng NY is the New York office of a Chinese-American law firm. Its clients find counsel through search and referrals, and judge credibility in seconds — the website had to look the part and be easy for search engines and assistants to read.
02 · What we did
Designed and built with search in the foundations.
- 01 Structured around practice areasA clear information architecture so each practice area and attorney has a page search engines can find and understand.
- 02 Built fast and accessibleA modern, fast build — clean markup, mobile-first layouts and strong Core Web Vitals.
- 03 Search-ready from day oneMetadata, structured data and an XML sitemap shipped with the launch, not bolted on later.
03 · What happened
Live at dehengny.com.
The new site is live at dehengny.com — a credible front door for the firm, with the technical SEO foundations in place for organic growth.
What we’d tell you
A redesign is the cheapest moment to get SEO right. Building it in costs a fraction of retrofitting it later.
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