Free Profit Margin Calculator

Calculate your product's profit margin instantly with our comprehensive tool. Make informed pricing decisions and optimize your business profitability with AI-powered insights.

Profit Margin Calculator

Calculate your product's profit and margin percentage

What is Profit Margin and Why is it Critical?

Profit margin is one of the most important financial metrics for any business. It represents the percentage of revenue that exceeds the cost of goods sold (COGS), giving you a clear picture of how much money you keep from each sale after covering direct costs.

Industry standards vary significantly, but most successful retail businesses aim for gross profit margins between 20-50%, while service-based businesses often achieve higher margins due to lower direct costs.

Profit Margin Formula

Profit Margin = (Selling Price - Cost) ÷ Selling Price × 100

Result expressed as a percentage

Healthy Profit Margins by Industry

Retail/E-commerce

20% - 45%

Varies by product category and competition level

Professional Services

50% - 80%

Higher margins due to expertise-based value

Manufacturing

15% - 35%

Lower margins offset by higher volume

Frequently Asked Questions

What is a good profit margin?

It varies by industry, but 20% or higher is often considered good for retail, while services can achieve 50-80%.

Can profit margin be negative?

Yes, if your cost exceeds your selling price, you have a negative margin, indicating a loss on each sale.

Is profit margin the same as markup?

No, markup is based on cost (profit ÷ cost), while margin is based on selling price.

What's the difference between gross and net margin?

Gross margin only considers direct costs; net margin includes all expenses like overhead, taxes, and interest.