Free ROAS Calculator — Return on Ad Spend
Calculate your Return on Ad Spend (ROAS) to measure advertising effectiveness. Understand how much revenue each dollar of ad spend generates.
ROAS Calculator
Calculate your Return on Ad Spend
Explore Our Business Calculator Suite
Profit Margin Calculator
Calculate your profit margins and optimize pricing strategies for maximum profitability.
Break-even Calculator
Determine the exact point where your business becomes profitable and covers all costs.
Inventory Turnover Calculator
Optimize your inventory management and improve cash flow with turnover analysis.
Customer Lifetime Value Calculator
Calculate the total value of customers and optimize acquisition strategies.
ROAS Calculator
Measure return on ad spend and optimize your marketing campaigns for better ROI.
Pricing Strategy Calculator
Develop optimal pricing strategies based on costs and competitor analysis.
What is ROAS?
Return on Ad Spend (ROAS) is a marketing metric that measures the revenue generated for every dollar spent on advertising. It helps you understand the effectiveness of your advertising campaigns and optimize your marketing budget.
A ROAS of 4:1 means you earn $4 for every $1 spent on advertising. Most businesses aim for a minimum ROAS of 3:1 to remain profitable after accounting for other costs.
ROAS Formula
Result expressed as a ratio (e.g., 4:1)
ROAS Benchmarks by Platform
Google Ads
Average ROAS around 2x for display, 8x for search
Facebook/Meta Ads
Highly dependent on targeting and creative
Amazon Ads
Strong purchase intent drives higher returns
Frequently Asked Questions
What's the difference between ROAS and ROI?
ROAS measures revenue per ad dollar spent, while ROI accounts for all costs (including COGS) and measures actual profit from investment.
What is a good ROAS?
A ROAS of 4:1 or higher is generally considered good. However, this varies by industry, margins, and business goals.
Can ROAS be negative?
ROAS is expressed as a ratio and is always positive, but a ROAS below 1:1 means you're spending more on ads than you're earning in revenue.
How do I improve my ROAS?
Optimize targeting, improve ad creative, refine landing pages, and test different bidding strategies to boost ROAS.